Alpha is an AI-powered autonomous car wash system designed to automate vehicle cleaning and enable a fully unattended service experience at scale.
I developed high-fidelity visualizations for the Alpha system, which were used as primary assets for the product launch and widely distributed across media coverage.
I contributed to the ongoing development of the system, including design exploration for the car wash unit, the A1 Plus drying robot, and support for UI/UX and spatial experience in the first flagship location.
Impact
Deployed across 5,000+ locations, forming one of the largest automated car wash networks in operation. The system serves over 12 million users with 10,000+ daily operations, powered by AI-driven automation and adaptive robotic learning.
Launch visuals and system demonstrations were widely featured across global media platforms and exhibited internationally at The Car Wash Show (Las Vegas, Nashville) and YASEN (Beijing).
My visual work was used as core launch assets across product release and global media coverage.
Design Decisions
Form refinement strengthens the central “Y” identity and simplifies the overall geometry.
Sidelight update to adjust sensor new placement.
A1 Plus Dryer Robot extends the A1 system while introducing a distinct functional identity.