Groove Track System

Product Design Lead · Elite Lighting
Product Architecture · System Design
Initial Release 2022-2023
System Iteration 2025-2026

Groove is a modular architectural lighting system designed for flexible configurations across ceilings, walls, and suspended environments.

I led the end-to-end redevelopment of a 48V lighting system that had failed in an earlier launch before I joined, taking ownership of product architecture, system definition, and cross-functional execution.

‍I transformed an unstructured product into a scalable platform by defining product logic, establishing the part-numbering and specification framework, and aligning engineering, manufacturing, and communication into a unified system.

I led and executed all product-facing outputs, including renderings, exhibition booths, marketing materials, and training content.

The system remains in active use, and I continue to support it as a product specialist across internal teams and clients.

Problem

The system included 100+ luminaires, 20+ track variations, and multiple installation methods — but lacked a clear structure, making it difficult to specify, scale, and adopt.

Strategy

I restructured the system into two core layers: track infrastructure and luminaire modules, established a minimal and unified design language across form, configuration, and SKU logic, enabling clarity, scalability, and consistency across the system.

Outcome

Scaled to 775 projects nationwide · 5,232 units delivered within two years

It has since become a flagship product line within Elite Lighting and a reference model for subsequent product development.

“L”, “T”, “X” and Flexible Corners among surfaces for different types of mounting options.

Trimless / Flanged Recessed, Ceiling / Suspended with or without uplight / Direct & Indirect Suspended
Straight & Curved Configurations

Impact

The sysyem reached across nationwide, spanning retail, museums, offices, residential, and commercial interiors. It is now distributed through major lighting agencies and has become a flagship product line within Elite Lighting, serving as a reference model for subsequent product development.

Groove has been continuouslyfeatured at major industry exhibitions across the U.S. from 2022 to 2026, including LEDucation, LightFair, and AIA Conference on Architecture, among other major industry events — reinforcing its position within the broader architectural lighting landscape.