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Product Communication Lead · Elite Lighting
Rendering · Specification · Launch Materials
2023–2024
I took over an unfinished project and led it to completion, transforming it into a clear and sellable system.
I established the visual language and specification logic that define how the product is understood — articulating profiles, mounting methods, optical configurations, and performance data in a way that is both precise and accessible.
At the system level, I aligned design, engineering, and manufacturing by simplifying product structure, reducing unnecessary customization, and optimizing SKU and assembly logic — improving efficiency across production, sales, and inventory.
Mounting Options
Designed for T-Bar ceilings, 9/16’’ and 15/16’’ Flat.
Mounting Options
Supported by the Svelt brochure and display suitcase used across sales channels, the system has been adopted across a nationwide network of lighting representatives and distributors, and presented at major industry exhibitions from 2022 to 2026.
2023, 2024, 2025 and 2026 LEDucation | New York
2024 AIA Conference on Architecture | Minneapolis
2024 | ArchLight Summit | Dallas
2022 Global LightFair — Las Vegas